British Fruit Juice Association Celebrating the British fruit & vegetable juice industry...

The British Fruit Juice Association (BFJA) represents the interests of those who utilise fruit juice within the United Kingdom. Founded in 1941 by the then Ministry of Food, our role was to ensure the continued supply of high quality juices. Since this time, the organisation has evolved considerably. 

The BFJA now provides a focal point for knowledge-sharing, networking, up-skilling and resource-sharing amongst businesses working in the juice industry.  The BFJA’s membership is diverse, consisting of fruit juice importers, contract packers, transport and storage professionals, blenders, fruit and vegetable processors, category managers, new product developers, distributors, juice creators and those that bring risk management services to the industry. The BFJA represents businesses who are involved across the entire supply chain of fruit juices that are both large, small and anything in-between, including a number of start-ups.

Read our pamphlet on the facts about 100% fruit juice.

Click here for a video which explains the benefit of fruit juice