The British Fruit Juice Association (BFJA) is a trade organisation with a long and established history. It was founded by the erstwhile Ministry of Food in 1941 to ensure adequate supplies of high quality fruit juices. This was a response to government concerns about an insufficient supply of citrus fruit.
The organisation has evolved considerably. It now consists of juice importers, contract packers, transport and storage professionals, blenders, fruit and vegetable processors, category managers, new product developers, distributors and juice creators. We represent businesses working in the juice industry that are both large, small and anything in-between including a number of start-ups.
The BFJA provides a focal point for knowledge-sharing, networking, up-skilling and resource-sharing amongst businesses working in the juice industry.
We have approximately 60 members and work closely with our sister organisations, the British Soft Drinks Association (BSDA) and the European Fruit Juice Association (AIJN). We are also a proud member of the International Fruit and Vegetable Juice Association (IFU).
We are also a supporter of the pan-European campaign, Fruit Juice Matters.