The British Fruit Juice Association (BFJA) is the national trade association representing the interests of the fruit and vegetable juice industry in the UK. Businesses across the entire value chain are represented, including growers, processers, packers, blenders, new product developers, distributors, transport and storage professionals, importers and those that bring risk management services to the industry.

The BFJA provides a collective voice for the industry and a focal point for knowledge-sharing, networking, up-skilling and resource-sharing amongst businesses working in the fruit juice industry. Please contact Reema Shah or William Neill if you are interested in finding out more.

•      Shape the sector:  Opportunity to influence and shape the sector, and the industry's response to Government legislation and policy. The BFJA provides a common industry view on technical and social issues relating to fruit juice to the media, politicians and other interested groups — and your participation matters.

•      Lobbying:  Your interests are represented at both UK and, where relevant, European level, ensuring the industry's perspective is heard and the impact of regulation is understood before it lands.

•      Sustainability:  Tap into the BFJA network's expertise on sustainability. Attend regular webinars on sustainability-related topics and access all our sustainability resources.

•      Events and networking:  Attend the BFJA's annual Symposium and other events to network with the industry and hear about the topics shaping our future.

•      Knowledge transfer:  Learn and share a wealth of knowledge about the industry, from technical standards to best practice and legislation.

•      Resources:  Access material such as factsheets on the nutritional profile of fruit juice, helping you educate your own customers and stakeholders.

•      Partnership working:  A strong working relationship with the British Soft Drinks Association (BSDA) where our interests align, plus partnerships with the Fruit Juice Science Centre, Citrus UK and fruit juice associations around the world.

•      Membership of AIJN & IFU:  Benefit from the BFJA's membership of AIJN (the European Fruit Juice Association) and IFU (the International Fruit and Vegetable Juice Association), including access to their webinars and resources.

•      Stay informed:  A monthly newsletter keeping you up to date on all the latest from our industry.

Recent Successes — Standing Up for Fruit Juice

The past year has seen the BFJA more active in Government engagement than ever, ensuring fruit juice is treated fairly and understood on its own merits.  Highlights include:

•      Advertising and promotion: We secured an exemption for 100% fruit juice from advertising and promotion restrictions, a major win that recognises fruit juice's distinct nutritional profile and protects members' ability to market their products fairly.

•      NPM consultation: We submitted a detailed formal response to the Department of Health and Social Care's Nutrient Profiling Model (NPM) consultation, making the case that 100% fruit juice should be not be classified as HFSS (High in Fat, Salt, Sugar)

•      School Food Standards: We responded formally to the Department for Education's School Food Standards Review, engaging on the equivalent policy discussions in Wales, opposing the exclusion or reclassification of 100% fruit juice and proposing a proportionate, controlled 150ml portion as part of school meals.

•      Ministerial engagement: We wrote directly to the Secretary of State for Health and Social Care to open dialogue on the role of fruit juice in a balanced diet, and requested a meeting to discuss the industry's perspective.

•      Meetings with officials: We met with Department for Education officials to present the industry's evidence and answer questions on nutrition policy affecting schools, ensuring our members' voice was heard directly by decision-makers.

•      Trade: We successfully lobbied Government to secure a zero import tariff on orange juice from the EU, and have since applied for tariff suspensions on a range of other fruits following consultation with members.

•      Sustainability in action:  Our Sustainability Working Group continues to produce practical resources for members, including guidance on Modern Slavery Statements and managing supply chains, alongside regular webinars and site visits.

•      Symposium:  Our annual Symposium continues to grow, bringing members together for networking, expert presentations and discussion of the trends shaping the future of the industry.

You can download a PDF outlining our benefits here.