Study published by BMJ gives no evidence of cause
The BFJA has responded with the following:
Helen Bond, a dietitian/nutritionist at Fruit Juice Matters, said: “The findings of this observational study completely contradict previous clinical trials on 100% fruit juice which makes me suspect that participants were not correctly reporting their consumption of 100% fruit juice. This was acknowledged by the authors who admitted that they could not rule out misclassification of beverages. So many sugar-containing drinks nowadays have a picture of a fruit on the packaging making it difficult for consumers to know if they are drinking pure 100% juice – which does not contain added sugars – or a sugar-sweetened juice drink. In contrast to the authors theories about why 100% fruit juices may be linked with cancer risk, we see clearly from controlled intervention studies that daily consumption of 100% fruit juice lowers inflammation (1), improves antioxidant status (2), improves glucose control (3) and does not promote body fat (4). All of these would reduce cancer risk, not promote it. In addition, 100% fruit juices are a major source of vitamin C and plant polyphenols, both of which are associated with a lower cancer risk. The World Cancer Research Fund (5) found no evidence that 100% fruit juice is carcinogenic and maintain that a daily 150ml glass “can be part of a healthy, balanced diet and a healthy lifestyle” and contribute to the 5-a-day fruit and vegetable target”.